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An Impeccable Fragrance Launch from Aramis

New men's scent debuts in October.

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By: TOM BRANNA

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Estée Lauder will expand its Aramis fragrance franchise with the launch of Impeccable in October. The limited edition men’s eau de toilette follows Cool Blend, also a limited edition men’s edt that was launched in February. Executives at the company have worked to streamline the look of the fragrance brand, an initiative that by and large kicked off with the introduction last September of the Gentleman’s Collection by Aramis. The move was a re-launch of Aramis’ eight men’s scents that ...

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